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Non-Scotch Whisky Tipped For Growth

By March 26, 2015Top News

Non-Scotch Whisky Insights 2015The whisky segments outside of Scotch are set for significant growth over the next five years, a new IWSR/just-drinks report has forecast. The report, entitled “Non-Scotch Whisky Insights 2015,” has predicted that the U.S. whisky market, currently totaling around 37.1m cases, will add some 11.5m cases over the five-year period from 2014 to 2019. The Irish whisky segment will increase by 4m cases from the 6.3m cases sold in 2013. The report states that the “huge and diverse” non-Scotch whisky category has become “one of the drinks industry’s major growth drivers” over the past few years, and that “future growth looks assured” for all segments, apart from Canadian whisky. The Tennessee whiskey business continues to grow, with flavored whiskies attracting new-to-category consumers.

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