The outlook for drink sales in restaurants and bars calls for “more intense competition among on-premise venues and alcohol brands in 2017.” The “On-Premise Intelligence Report” developed by Technomic and Beverage Marketing Corporation, said that “consumer occasions” fueling retail alcohol sales will remain flat in total adult beverage volume growth. However, dollar sales continue to increase on-premise as consumers gravitate towards more premium spirits, wine and beer products. The report stated that spirits is the only adult beverage category achieving volume gains in restaurants and bars. Cocktail prices and consumer willingness to pay are factors in that growth. Beer remains the most consumed type of alcohol in restaurants and bars, with wine second, and both are set to grow.