BEVCOMMUNITY

Connect with the local beverage industry. Trade news, trends and insights.

Penfolds New Wine Line Honoring Original Winemaker

By July 28, 2017Top News, New Products

Iconic Australian winery Penfolds has launched a major new line, inspired by Max Schubert, Penfolds’ legendary original winemaker, who created the iconic Grange. For the Penfolds 2015 Max’s Cabernet Sauvignon and 2015 Max’s Shiraz-Cabernet, Winemaker Peter Gagos applied Schubert’s visionary approach of multi-regional and multi-varietal blending. The bright red, shrink-wrapped exterior can be “unzipped” after purchase to reveal a classic Penfolds bottle within.

 

 

 

« | »