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PERNOD RICARD USA EXPANDS RESPONSIBLE CONSUMPTION PROGRAM

By June 29, 2014Top News

Pernod Ricard USA’s annual global “Responsib’ALL Day” on May 22, 2014Pernod Ricard USA’s annual global “Responsib’ALL Day” on May 22, 2014 highlighted the collaboration between Pernod Ricard and Alcohoot, a New York-based company that offers a smartphone breathalyzer. Employees were given the devices to help them serve as ambassadors of responsible alcohol consumption. Other initiatives include an employee challenge to develop marketing campaigns for responsible consumption; a partnership between Pernod Ricard and the Foundation for Advancing Alcohol Responsibility to distribute consumer tools about responsible consumption; and a public campaign to educate parents about talking to their children about underage drinking.

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