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Perrier-Jouët FÊTES New Cellar Master

By November 29, 2020Top News, VIPs

Séverine Frerson and Hervé Deschamps.

With just seven cellar masters in more than 200 years, Maison Perrier-Jouët named Séverine Frerson as the successor to Cellar Master Hervé Deschamps. At the end of an “emotionally charged” series of events that were broadcast live in several countries, Séverine Frerson became Maison Perrier-Jouët’s eighth Cellar Master, the first woman to hold this position. As tradition dictates, on Oct. 15, 2020, Hervé Deschamps gave her the key to EDEN, the cellar which contains the House’s rarest vintage cuvées, and the historic cellar books containing the notes and observations of all their predecessors. It is now Frerson’s responsibility to continue to perpetuate the intricate, floral style for which Perrier-Jouët wines are recognized for the world over. Maison Belle Epoque, the historic home of Maison Perrier-Jouët’s founding family, was the site of this landmark event in the House’s history.

 

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