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Prosecco Sales Data Shows Record-Breaking Year

By March 22, 2022Top News

Despite the challenges brought by 2020, the new category of Prosecco DOC Rosé led to record-breaking growth in Prosecco DOC production, surpassing a ceiling of half a billion bottles, announced the Prosecco DOC Consortium. The 2021 data showed an increase of 25.4% in total production by volume for a total of 627.5 million certified bottles of Prosecco DOC produced – of which, 71.5 million bottles were produced in the rosé version. The 2021 data also revealed increasing premiumization of the wine category, with an increase of 4% in the U.S. dollar value for the average bottle exported in 2021. From August 11, 2020, the Italian Ministry of Agriculture has allowed the production of Prosecco DOC Rosé, made from at least 85% Glera and 10-15% Pinot Nero, only in the Spumante (sparkling) version, and with the drier styles from Brut Nature to Extra Dry. Prosecco DOC Rosé undergoes a longer second fermentation in the autoclaves—60 days as opposed to 30 days—for Prosecco DOC.

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