Proximo Spirits, Inc., announced that Michael Keyes was appointed as President and Chief Executive Officer of Proximo, effective February 4. In that capacity, Keyes will manage all operations of Proximo and its affiliates in the United States and Canada. Keyes is a veteran executive with over 30 years of experience in the distilled spirits industry, including over 10 years as President, North America Region, for Brown-Forman Corporation. He joined Brown-Forman in 1991. Keyes will succeed Michael Cheek, who has overseen Proximo’s operations on an interim basis since July 2018 and who will continue as a member of the Becle board of directors, Proximo’s parent company.