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Red Stripe Rolls Out Campaign to “Skip Winter” with POS Program

By October 19, 2017Top News

Red Stripe announced a marketing campaign for LDA+ consumers for chance to win a spring break getaway to the brand’s island home, Jamaica. Red Stripe’s “Skip the Winter, Fly Away for Spring Break” national sweepstakes program kicked off at retail and on-premise in October. Custom-designed POS materials with the national sweepstakes encourage consumers to enter to win a spring break trip to Jamaica, in addition to other prizes. “Red Stripe is an iconic brand that wholly embodies the spirit of Jamaica and has captivated the hearts and minds of consumers across generations,” said Andrew Anguin, Marketing Manager, Caribbean Imports for Five Points Trading Company. “We are excited to provide our fans with the chance to flyaway to Jamaica … while offering our retail and on-premise partners a program that will keep their customers engaged and help drive incremental sales of Red Stripe beer.”

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