CIROC Ultra Premium Vodka, Sean “Diddy” Combs and will spread an important message throughout the 2012 holiday and New Year season, “Responsible Celebration.” This initiative is designed to elevate the conversation around smart decision making. The program kicked off in November the “Ultra Premium Cut” contest. One aspiring filmmaker receives and opportunity to create the next CIROC Safe Rides Commercial to air on national television. The finalists will be judged online by people across America after the judging panel, which includes Combs, makes its choices. The winning commercial will debut on New Year’s Eve. Contest finalists will receive the Ultimate CIROC At-Home New Year’s celebration which includes a consultation with a professional event creator and money towards their New Year’s Eve Party. Entries will be accepted between now and December 2nd via r the contest’s web site..Participants are encouraged to re-visit the site December 6th through December 11th to vote for their favorite finalist.