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Significant Growth for Spirits-Based RTDs Outlined

By October 26, 2022Top News

A research report analyzing the rapid growth of spirits-based ready-to-drink (RTD) cocktails and consumer RTD preferences by the Distilled Spirits Council of the United States (DISCUS) found that premixed cocktails, which include spirits-based RTDs, were the fastest growing spirits category in both revenue and volume in 2021. Nearly two-thirds of survey respondents consider themselves to be a regular or occasional consumer of RTD beverages. The consumer survey was conducted by Public Opinion Strategies (POS), and economic data was taken from DISCUS and IWSR Drinks Market Analysis. Additionally, the report highlighted that adult consumers “overwhelmingly want greater access” to spirits-based RTDs in the marketplace. Supplier revenue from sales of premixed cocktails/spirits-based RTDs rose by 42.3% to $1.6 billion in sales in 2021.

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