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BEVCOMMUNITY

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SipSource Highlights Latest Off-Premise Data

By March 2, 2024Top News

Wine & Spirits Wholesalers of America’s SipSource highlighted off-premise data, calling it a “drag on both the wine and spirits throughout 2023.” The January web post said November data showed a decline of -4.7% for spirits in off-premise, stating that the sector’s growth slowed in November after a slight positive swing in October. Similarly, wine struggled in off-premise throughout 2023, dropping -8.7% in the rolling 12-month November data. The last uptick in growth for wine in off-premise occurred in July, although the decline was still at -6.3%. Noting growth, analysts shared that cocktails and tequila/agave spirits posted positive results in five and three of the regions, respectively. Tequila was boosted by strong double-digit gains in the East North Central (+16.7%) and South Atlantic (+12.2%) divisions. Meanwhile, cocktails – spirits declined in the Northeast (-1.9%) and Pacific (-3.8%) regions, slightly offsetting positive gains across the rest. Looking at the pricing spectrum, cocktails only saw a decline in Price Tier 3 ($7.50-$9.99), while tequila posted increases in Tier 3 ($17-$24.99) and Tier 4 ($25-$49.99), although those two price bands account for just over 65% of category volume in the off-premise.

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