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BEVCOMMUNITY

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SipSource Report Sees Mixed Sales Forecast

By September 27, 2023Top News

SipSource released its 2023 Q2 Mid-Year Report, using data over a 12-month period (July 2022-June 2023) to predict how consumer trends will impact on- and off-premise sales. Twelve-month rolling data places total spirits and wine depletions down a combined -3.8% and down -1.4% and -6%, respectively. However, data from the first six months of the year shows even greater losses, with spirits down -4.2% and wine down -7%. Analysts attribute the losses to “tough comparables in 2022” and inflation, but they see a strong next six months. While remaining “solidly in negative territory,” wine has stabilized over the last 12-month period at a macro level, remaining down -6%. Sparkling wine saw a dip in the first six months, going up +4% for Q2. Data ending June 2023 tracks negative growth at -5.5%, “dragged down” by Champagne and domestic sparklers. Spirits are down a little over one percentage point over 12 months, with the latest six months down -4.2%. Premixed/RTD cocktails continue to dominate the spirits category, accounting for 13.5% of total spirits volume, second only to vodka and just ahead of American whiskey and tequila, likely negatively impacting the more traditional beer, wine and spirits segments.

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