Skip to main content


Connect with the local beverage industry. Trade news, trends and insights.

SipSource Report Sees Mixed Sales Forecast

By September 27, 2023Top News

SipSource released its 2023 Q2 Mid-Year Report, using data over a 12-month period (July 2022-June 2023) to predict how consumer trends will impact on- and off-premise sales. Twelve-month rolling data places total spirits and wine depletions down a combined -3.8% and down -1.4% and -6%, respectively. However, data from the first six months of the year shows even greater losses, with spirits down -4.2% and wine down -7%. Analysts attribute the losses to “tough comparables in 2022” and inflation, but they see a strong next six months. While remaining “solidly in negative territory,” wine has stabilized over the last 12-month period at a macro level, remaining down -6%. Sparkling wine saw a dip in the first six months, going up +4% for Q2. Data ending June 2023 tracks negative growth at -5.5%, “dragged down” by Champagne and domestic sparklers. Spirits are down a little over one percentage point over 12 months, with the latest six months down -4.2%. Premixed/RTD cocktails continue to dominate the spirits category, accounting for 13.5% of total spirits volume, second only to vodka and just ahead of American whiskey and tequila, likely negatively impacting the more traditional beer, wine and spirits segments.

« | »