Heineken European Lager and the James Bond movies franchise join forces to drive both consumer and retail impact for the launch of the newest Bond movie, Skyfall. Now in its 15-year partnership with Bond, Heineken details its September through mid-November retail program leading up to the November 9 release of Skyfall. Skyfall, featuring actor Daniel Craig in the title role, is the 23rd film in the Bond series. Look for beer packaging and POS support, media investment, retail and on-premise activation and special event/targeted public relations efforts.