Ted Danson stars in new Smirnoff campaign.

Smirnoff Vodka partnered with Ted Danson, actor, author and environmentalist, as part of the Smirnoff No. 21 vodka campaign, “Only the Best for Everyone.” Danson and Smirnoff co-curated a series of short videos, available to watch on YouTube, communicating “in a cheeky way how Smirnoff vodka is made in America.” The videos reinforce the Smirnoff brand as “the people’s vodka,” showing a nonchalant Danson telling average vodka drinkers why he enjoys Smirnoff. Jay Sethi, Vice President, Smirnoff, Diageo North America said of Danson, “his light-hearted, fun and care-free personality is like a real-life embodiment of our brand.”