India’s NV Group and Smoke Lab Vodka, an industry-recognized debuted a special release, Smoke Lab Saffron Vodka in the nationally. Smoke Lab Saffron Vodka marries India’s finest, award-winning vodka with Kashmiri saffron, the rarest and most coveted type of saffron cultivated from the valley of Kashmir. The result is a luxurious spirit that delivers subtle, sweet earthy notes that give way to a delicate floral finish. Smoke Lab Vodka is India’s first and most awarded, premium vodka, inspired and guided by Founder Varun Jain. It is manufactured one batch at a time, at a state-of-the-art distillery and crafted with locally sourced superior-quality basmati rice, a crop indigenous to the brand’s native country and pure Himalayan spring water. Smoke Lab Saffron joins its Smoke Lab Original and Smoke Lab Aniseed vodkas. Snoke Lab was recently named 2023 Rising Star Growth Brand by the Beverage Information Group (BIG).