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Snow Leopard Vodka Hosts Brand-Building Events

By October 30, 2016Rhode Island, Top News
Bartender Willa Van Nostrand mixes up a “Dandy Lion” cocktail at The Chanler, Newport.

Snow Leopard Vodka, which launched in the state in July, hosted a series of brand events in a variety of settings. Founder of the brand, Stephen Sparrow, worked with representatives from Edrington and Rhode Island Distributing Company for brand trainings at on- and off-premise accounts, consumer events and community service events. Proceeds from the vodka’s sales and local events help benefit conservation efforts of endangered snow leopards via its Snow Leopard Trust UK non-profit.

During August and September, the Snow Leopard Vodka “Million Dollar Survival Fund” raised more than $1,000 among the 11 participating establishments. Westerly’s Perks & Corks Café sold the most Snow Leopard martinis over the two-month period. “Cocktails and Conservation” events, hosted by Sparrow at Hotel Viking in Newport, New Harvest Coffee and Spirits in Providence and Bellevue Wine and Spirits in Newport, featured a martini “how-to” seminar, Snow Leopard vodka tasting and silent auction. On September 19, despite the inclement weather, Jason Kindness, Manager at Newport’s Revolving Door, joined the Snow Leopard team during a beach clean-up at Second Beach in Middletown, with conservation group Clean Ocean Access.

 

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