Sons of Liberty Spirits of Rhode Island and J. Rieger & Co. of Kansas City made a whiskey wager to send their finest whiskey to each other based on which team won the AFC Divisional playoff game between the New England Patriots and the Kansas City Chiefs on January 16, 2016. The New England Patriots won the game, and J. Rieger & Co. sent a case of their finest whiskey to the staff at Sons of Liberty Spirits. If the Patriots had lost, Sons of Liberty would have sent a case of their whiskey to J. Rieger & Co. The two spirit companies communicated during the game through social media using #NFLWhiskeyWars.

Bryan Ricard of Sons of Liberty in South Kingstown, Rhode Island toasts with J. Rieger & Co. Whiskey of Kansas City.

J. Rieger & Co.’s line up.