Beam Suntory announced its North America region will be led by Jessica Spence effective Jan. 1. Spence joined Beam Suntory in 2019 as President of Brands, establishing and leading the company’s global brands organization. Prior to Beam Suntory, Spence served as Executive Vice President and Chief Commercial Officer for the Carlsberg Group, overseeing the company’s global marketing, sales, insights, R&D and innovation functions. As President North America, she will be responsible for leading commercial operations in the U.S. Spence, who has served as President of Brands since 2019, will take over the role from Greg Hughes, who will become Chief Growth and Brands Officer, leading the company’s global brands organization and spearheading growth initiatives. Hughes joined Beam Suntory in 2015 and served in the role of President North America since 2018.