Stoli Group added Andreas Sigl to its C-suite as he steps into the newly created Chief Marketing Officer role. With more than 25 years of experience, Sigl is recognized for “business and digital transformation, breakthrough marketing strategies for prestige challenger brands, innovation and strategic plans that drive sustainable business growth,” the company said. In the new role, Sigl will focus on marketing activities to drive key consumer outcomes and ensure a brand mindset is the focal point of the executive leadership team. He will manage teams across the entire Stoli Group ecosystem, sharing best practices and benchmarks. Established in 2013, Stoli Group spans over 176 markets worldwide and collaborates with a network of 200 distributors for its spirits and wine brands.