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TABLE WINE COMPETITION HEATS UP AS SPARKLING WINE SURGES

By September 3, 2014Top News

Sparkling wine is on “an upward trajectory” for consumers in restaurants and bars and for at-home consumption. The pace of expansion in the wine industry may be slowing, but competition is heating up in the largest category – domestic table wine – as new product introductions ramp up, and cost figures more heavily into consumers’ decision process, according to the 14 WineTAB Report from Technomic’s Trends in Adult Beverage. Momentum continues in sparkling wine, with the category outpacing the total market as domestic and Italian sparklers realize additional volume gains. Italy now holds the largest share of the imported table wine and imported sparkling wine categories. Sparkling wine is on “an upward trajectory” for consumers in restaurants and bars and for at-home consumption.

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