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TANDUAY Asian Rum Adds to Conn. Staff

By October 4, 2013Connecticut, Top News
Left to right: Jerry Vasco, Jean Erickson, Mari Carrion, Carlos Betancourt.

Left to right: Jerry Vasco, Jean Erickson, Mari Carrion, Carlos Betancourt.

TANDUAY Asian Rum appointed four Key Account Managers (KAMs) to guide sales and promotional efforts in the Southern Florida and Connecticut markets. Managed by Beacon Beverage Imports, the team is comprised of two KAMs per region. In Connecticut, Jean Erickson will spearhead off-premise brand development and Mari Carrion will lead on-premise. Jerry Vasco will manage on-premise activity and Carlos Betancourt will direct off-premise in the south Florida region. The team will assist the distributor sales force by coordinating on-site tastings, leading brand education initiatives and supporting marketing efforts. Tanduay is available from Brescome Barton.

 

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