Terlato Wines launched six new rosé wines. The wines, which join Michel Chapoutier’s Belleruche Rosé, include II Poggione, Bodegas Valdemar, Sanford, Protea, Lapostolle and Michel Chapoutier’s daughter’s new rosé – Mathilde.
“The rosé category is on fire in the U.S. We have grown Belleruche rosé to more than 60,000 cases in the last five years, and rosé sections are growing fast in retail shops and on wine lists. This year our portfolio of rosé wines will grow to more than 100,000 cases,” said Bill Terlato, CEO, Terlato Wines. The launch of the six new rosé wines will be supported with a public relations campaign, “See the World through Rosé.”