Tiger Beer announced its celebrations in 2018 for the Lunar New Year through retail and on-premise programming and festive artwork that celebrates the Year of the Dog. Singaporean artist, Dawn Ang, known for her “bold focus on creative storytelling,” has transformed 2,000 red envelopes into a three dimensional Lunar New Year story featuring traditional icons in a creative new light with paper art techniques. In addition to the limited-edition packaging, custom-designed retail and on-premise point of sale materials including posters, price cards, tuck cards, cooler decals, red envelopes, lanterns and playing cards are available to engage shoppers and on-premise patrons and encourage them to choose Tiger Beer to celebrate and the iconic Lunar New Year feast of festive symbols, deep-rooted traditions and family reunions. Amy Tay, Tiger Brand Director, Five Points Trading Company commented, “Dawn’s artwork, formed from a curated selection of cultural symbols such as lanterns, firecrackers, blossoms and oranges, comes to life on Tiger packaging and promotional materials this season. These traditional symbols are believed to usher in greater prosperity and luck for those who celebrate the occasion.”