Diageo Chateau & Estate Wines added to new varietals to its Hirst Pacific Ltd designed Rose’N’Blum™ lifestyle series of wine. Rose’N’Blum Bubbly Moscato and Bubbly Moscato Rosé  are now available across the United States, alongside the Pinot Grigio and Pink Moscato which launched last year. The inspiration for the Rose’N’Blum brand began with a phonetic play on the vintners name Rosenblum Cellars. A “rose in bloom” became “the perfect metaphor for a new feminine lifestyle wine targeting the Generation X woman.” Each varietal has a unique rose color selected to complement its flavors and aromas.