Norman Bonchick, Chairman and CEO of Van Gogh Imports announced a series of developments involving the Van Gogh Imports Company on January 27, 2015. The company’s name will be changed immediately to 375 Park Avenue Spirits.
Additionally, Bonchick wrote “that we have been working closely with the Sazerac Company through its SLS logistics division over the past year or so; that relationship has worked out very well indeed and we are ready to take the next step and become a fully integrated sales company inside Sazerac. This enhanced relationship takes effect on March 1, 2015.”
The company will be adding a “select number of brands” and said that the company name that better represents the broader portfolio of premium spirit products in development.
Mark Brown, President and CEO of Sazerac Company commented, “We are delighted to be expanding the relationship with 375 Park Avenue Spirits. The past association has been excellent and we are very much looking forward to the enhanced relationship.” They will work to build out Van Gogh Vodka, TAP Whisky, Molinari, Limoncello di Capri, Ron Abuelo and Jumbie at “an accelerated rate.”