The Wine Institute and the California Sustainable Winemaking Association (CSWA) released its 2016 Trade Survey, which found the trade views sustainability as a product benefit to distinguish wines in the marketplace. Seventy-three percent of respondents in the wholesale and retail tier said “they frequently or occasionally consider sustainability when deciding what to sell.” The survey also reveals the packaging of sustainable products is important as a way to identify organic wines. The study also reported the trade ranked “environmental attributes high, citing integrated pest management, water conservation and protection of natural resources as defining attributes of sustainability.”