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Wines From Spain Targets U.S. Market With New Campaign

By April 23, 2015Top News

winesfromspainWines from Spain, the trade association responsible for the promotion of Spanish wines around the world, launched a new integrated public relations and marketing campaign in the United States. The campaign will focus on educating and promoting the diversity of Spanish wines to trade, press and consumer audiences through media and trade relations, event marketing and dynamic digital media content. “This promotion comes at a time of real appreciation for Spanish food, as well growing interest in indigenous Spanish varietals, and experimentation with new styles,” said Angel Martín Acebes, Senior Trade Commissioner of Spain. Sales of Spanish wine in the U.S. have grown steadily over the past five years, and last year, the value of Spanish wine imports grew by 3 percent.

 

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