A$AP Rocky, Brand Ambassador for “Honor Your Code” Courvoisier Cognac campaign.

Courvoisier Cognac named American rapper Rakim Mayer, known as A$AP Rocky, as brand ambassador for its newest marketing campaign: “Honor Your Code.” A$AP Rocky will star in print and digital advertisements, as well as partner on collaborations and host exclusive experiences as part of the campaign. “I think your code is equivalent to your standards and your morals. It’s whatever you believe in. And you should always stand by and honor what you believe in,” said A$AP Rocky. “Courvoisier’s commitment to quality, old-school production methods, design and art speaks to me.”