Quintessential Brands, owner of Greenall’s Gin and Dubliner whiskey brands, will reorganize its North American operations to form a standalone business entity covering all of North America. Quintessential Brands North America will take over the management and import responsibility for Quintessential’s portfolio of spirit brands, beginning in May. The separate entity will serve the U.S., Canada, Mexico and the Caribbean. It represents the company’s first independent venture outside of Europe and will be led by former Edrington and Heineken Executive Steve Ward, currently Vice President of Business Development for the U.S. and Canada. The changes to the U.S. business follow the recent unveiling of Quintessential Brands’ new distillery in the heart of Dublin, which opened in February.