The Wine & Spirits Wholesalers of America (WSWA), Vermont Information Processing (VIP) and Nielsen have teamed up to create a new market trend resource: The SipSource Report. The report is based on aggregated and trended wine and spirits distributor depletion sales data on products sold in all trade channels across the U.S. The SipSource Report is based largely on WSWA-membership depletion data compiled and aggregated by VIP and will include market trends from a combined group of WSWA members including Breakthru Beverage Group, Republic National Distributing Company, Southern Glazer’s Wine & Spirits, Young’s Market Company, and others. The first publication will be released this fall 2018.