Anheuser-Busch InBev appointed Michel Doukeris to Zone President North America and CEO of Anheuser-Busch, effective January 1, 2018. Doukeris served as Chief Sales Officer of AB InBev prior to succeeding João Castro Neves, who stepped down from the role to pursue other opportunities. Doukeris joined the company in 1996 and held sales positions of increasing responsibility before becoming Vice President Soft Drinks, Latin America North Zone in 2008. He was appointed President AB InBev China in January 2010 and Zone President Asia Pacific in January 2013. He created the High End business unit in China, expanded it to the U.S., and then further to 22 countries around the world during his tenure as Chief Sales Officer, as well as executed a successful new strategy for AB InBev in South Korea.