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Absolut Introduces New Limited Edition Metallic Bottles

By September 21, 2015Top News, New Products

1000ml Silver1000ml BlueAbsolut® announced its newest limited edition bottle, Absolut Electrik, available in silver and blue. The new bottles feature Absolut Original Vodka and will be available starting October 1, 2015 through the holiday season. The Absolut Electrik bottle is the latest continuation of Absolut Nights, an ongoing nightlife marketing campaign. “At Absolut, nightlife is in our DNA,” said Joao Rozario, VP, Absolut Vodka, Pernod Ricard USA. “For us, nights are unique opportunities to celebrate creativity and self-expression, and we continue to seek ways to reimagine and re-energize what a typical night out, or in, can be. Our Electrik Bottle is the latest expression of our ‘Nights’ campaign and we hope it inspires unexpected, transformative nights for our consumers.”

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