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Absolut Limited Editions Portfolio Launches Absolut Texas

By February 21, 2014Top News, New Products

PERNOD RICARD USA ABSOLUT TEXASAbsolut® Texas launched this week as the eighth and latest addition to the Absolut® Limited Editions portfolio. It is the brand’s first and only state-inspired flavor. Renowned San Antonio-based artist Cruz Ortiz designed the Absolut Texas bottle as a modern take on classic Texas iconography.

The taste of Absolut Texas is “rich and smooth with notes of fresh cucumber, and a warm spicy character; inspired by the flavors of Southwestern cuisine. It pairs well with a myriad of ingredients, such as cranberry, cilantro and grapefruit soda.”

“From the unique Southwestern flavor to the one-of-a-kind bottle design, Absolut Texas is our biggest and boldest Limited Edition flavor to-date,” said Afdhel Aziz, Brand Director, Absolut Vodka, Pernod Ricard USA.

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