BEVCOMMUNITY

Connect with the local beverage industry. Trade news, trends and insights.

Bacardi Limited Promotes Ivanov to Dual Role

By March 4, 2015Top News, VIPs
Dmitry “Dima” Ivanov. Chief Marketing Officer (CMO) of Bacardi and President of Bacardi Global Brands.

Dmitry “Dima” Ivanov. Chief Marketing Officer (CMO) of Bacardi and President of Bacardi Global Brands.

Bacardi Limited announced the immediate promotion of Dmitry “Dima” Ivanov to Chief Marketing Officer (CMO) of Bacardi and President of Bacardi Global Brands. In these roles, Ivanov is responsible for the global marketing organization and driving the company’s internationally known portfolio of premium spirits brands, including brand equity, architecture, positioning, advertising, packaging and strategic direction on innovation. He will also serve as a member of the Bacardi Global Leadership Team and report to Bacardi Limited Chief Executive Officer Mike Dolan. Ivanov most recently served as the Vice President, Global Category Director of Rums and has 20 years in consumer marketing roles with eight years at Bacardi.

« | »