Bacchus Capital Management, LLC, a San Francisco-based private equity firm providing strategic capital in the wine industry, announced the launch of BCM Wineworks, a sales and marketing company representing Sbragia Family Vineyards, DeLille Cellars and Madrigal Family Winery, three of Bacchus’ portfolio brands.

Wineworks Management Team (L-R) Sam Bronfman, Chairman; Jay Soloff, Vice President of National Sales; Bill Piersol, Senior Advisor of Marketing & Planning, Steve Cousins, President.

BCM Wineworks will directly represent these three wineries to wholesalers, restaurants and fine wine retailers. Sam Bronfman will serve as the Company’s Chairman, Steve Cousins as President and Jay Soloff as the Vice President of National Sales.  Industry veteran Bill Piersol will be Senior Advisor of Marketing and Planning.

“The launch of BCM Wineworks is a natural evolution of the Bacchus mission,” commented Bronfman, Bacchus Capital Co-founder and Managing Partner. ”Our goal has always been to invest in and support high-end wineries and iconic winemakers. Our proposition is to provide growth capital and leverage our team’s expertise in winery operations, distribution, finance and marketing. Wineworks is the logical extension of what we have been building over the past few years.”