Bar Convent Brooklyn returned to New York City on Aug. 17-18, following last year’s virtual Global Bar Week, as the first industry bar and beverage conference physical show since the start of the COVID-19 pandemic. Attendees from over 36 states across the U.S. totaled more than 3,000, with 134 exhibitors and more than 50 new products debuting, with 65,000 ounces of mixers used, and 250,000 drinks and spirits samples poured over two days. Takeaways from the seminars and discussions covered several pressing industry concerns, from the esoteric to the immediate. The intermingling of environmental concerns with brand and front-line production and waste was a featured topic around eco-friendly spirits, as well as how brands, professionals and companies deliver and communicate responsibility across the service spectrum and align with consumers. Another trend explored was how COVID-19 highlighted the lack of support existing in the restaurant and bar industries, with individuals and communities now coming together to support each other, from community fundraising efforts to legislative action. In service, solutions to the fear of viral transmission, in the form of QR-coded digital menus and nimble information presentation, was discussed. The need for brand transparency and skills for the trade alongside the importance of training around storytelling, working with media and marketing to consumers, were also highlighted topics.