Beam Suntory launched a first-of-its-kind pilot program within the tequila industry to explore regenerative agricultural practices in the agave fields near its Casa Sauza operations in Jalisco, Mexico. The program has the potential to improve carbon capture and supports Beam Suntory’s Proof Positive sustainability agenda and commitment to achieving net zero emissions in direct operations by 2030. In partnership with environmental professional services company Red BioTerra, the pilot program will explore methods of maximizing carbon capture in agave fields by introducing additional plants, which absorb carbon during the day, between rows of agave, which absorb carbon at night to avoid water loss. If successful, this method is expected to neutralize 50% of Casa Sauza’s emissions by 2026 and 100% by 2030.