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Beck’s Sapphire Targets Premium Drinkers

By January 8, 2013Top News, New Products

Beck’s German beer introduced Beck’s Sapphire, a distinctive golden pilsner brewed targeting premium beer drinkers. Beck’s Sapphire is brewed with German Saphir aroma hops, which are traditionally used as a finishing or conditioning hop. It will be available at high-end clubs, bars and restaurants, and in grocery and liquor accounts nationwide in 12-oz black glass bottles in six- and 12-packs. Beck’s spent over two years developing its unique black glass bottle for Beck’s Sapphire.

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