The Beer Institute awarded William “Bill” Coors, Director Emeritus and Technical Advisor at MillerCoors, with the 2017 Jeff Becker Beer Industry Service Award for his lifetime dedication to the beer industry. Pete Coors (pictured left), nephew of Bill Coors and Vice-Chairman of the Board at Molson Coors, accepted the award on his behalf at the meeting in July in San Diego, California. “From his work designing the modern, recyclable, two-piece, aluminum can to his long-serving commitment to the company founded by his grandfather, Bill has changed the way that we enjoy beer, and today continues to contribute to MillerCoors through his technical expertise,” said Jim McGreevy (pictured right), President and CEO of the Beer Institute. Coors is credited with multiple industry innovations.