
Belvedere Vodka is collaborating with Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios and Sony Pictures Entertainment to promote “Spectre,” the 24th installment of the James Bond series, due for global release on November 6, 2015. Belvedere will release two custom-made and limited editions to celebrate Bond’s vodka martini. Belvedere has replaced the iconic Belvedere Palace with the famous MI6 headquarters and its signature blue palette will be switched for a distinctive green, mirroring the secret spy agency’s ink of choice, for a collector’s edition of 100 bottles. Belvedere’s “Spectre” marketing program includes a global advertising campaign and a wide range of promotion and activation rights around the film.