Wines of South Africa (WOSA), a not-for-profit industry organization that promotes the exports of all South African wine, announced the launch of a year-long integrated communications campaign that will include public relations, social media and event marketing. The 2015 campaign will aim to educate and challenge American wine drinkers to experience the broad spectrum of wines available from South Africa. Another goal of 2015 will be to translate Americans’ excitement surrounding the category into increased availability of South African wine in on- and off-premise accounts. Even though many regard South Africa as a “new world” wine producing country, WOSA, which represents over 500 exporters, is looking to “illuminate the history, depth and range of South Africa’s vinous prowess” among new consumers.