Blended Scotch whisky is expected to grow, according to a new report from The IWSR and just-drinks. Volumes of blended Scotch whisky are expected to remain level or decline; however, they are forecasted to “recover strongly to the end of the forecast period (2020).”
The blended sector will add a total of almost 7 million cases between years 2015-2020. Russia and China are two markets forecasted to add 1 million cases or more of blended whisky sales by 2020. India will build upon their recent growth, adding 3 million cases by 2020.