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Bud Light Launches Zero-Carb Next

By March 3, 2022Rhode Island, Top News

Bud Light Next offers 4% ABV, zero carbs and 80 calories, targeting the 21-plus Gen Z audience looking for alternatives beyond hard seltzer. Sold in 12-pack, 12 oz. cans.

Bud Light rolled out Next, a zero-carb lager, across the U.S. in February, now available in Rhode Island via McLaughlin & Moran. “Brewed for the 21-plus Gen Z audience, Bud Light Next is for the next era of beer drinkers, by providing them an alternative beer that has the stats and sessionability of products they enjoy such as seltzers, and carries on the legacy of the Bud Light name,” news from A-B InBev’s U.S. unit said of the new brew. Bud Light Next offers a light-bodied, super-crisp flavor with light grapefruit and orange notes while balancing sweetness, malt and bitterness for a clean-tasting and refreshing finish with zero carbs and 80 calories per 12 oz. can.

 

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