Budweiser bottles and cans are getting a limited-period makeover this summer to help raise money for a U.S. military charity, Anheuser-Busch InBev has announced.
The new design will see Budweiser bottles and cans appear in patriotic red, white and blue packaging, from 20 May – 7 July. The aim is to raise around US$2.5m for the Folds of Honor Foundation, which provides scholarships for families of U.S. military personnel killed or disabled while serving their country. A portion of all sales of the limited-edition Budweiser will go towards the charity.