Gruppo Campari signed an agreement with members of the CL Financial Limited group of companies to acquire an 81.4% ownership in Lascelles deMercado & Co. Limited, a publicly traded holding company which holds the Appleton Rum brand, based in Kingston, Jamaica. This transaction marks the third largest acquisition in Campari’s history and positions the group as a leading producer of premium rum globally. Campari’s acquisition will be made through a formal tender offer to the LdM board and public shareholders to acquire all outstanding ordinary and preference shares pursuant to the Jamaican Takeover Code and applicable requirements. The 263-year old Appleton Rum brand is said best poised for growth opportunities in Europe according to analyst reports.