Three Brand Ambassadors visited Connecticut Distributors, Inc. (CDI) during the month of October for team education and brand training sessions.
The first visitor was Josh Pearson, Brand Ambassador, for Absolut, who presented a tasting session about the brand’s “one source” distillery in Ahus, Sweden. Later in the month, Philip Pepperdine, the East Coast Bourbon Ambassador for Beam Suntory, presented Maker’s Mark, Maker’s 46, Basil Hayden, Knob Creek and Knob Creek Rye. And third, Simon Brooking, Brand Ambassador for Laphroaig and John Campbell, the Distillery Manager for Beam Global’s Laphroaig visited from the Isle of Islay. Brooking’s seminar featured the history of Laphroaig’s Scotch whiskey, followed with a tasting session of five Laphroaig products: Select, 10-year-old, Quarter Cask, 15-year-old, 18-year-old.
Also in October, CDI launched a new addition to the red blend category, Ménage à Trois Silk, a smooth red blend featuring grapes of Pinot Noir, Malbec and Petite Sirah. Additionally, CDI received the “Innovation Excellence Award” from Diageo for Crown Royal Regal Rye products. The award was given to the distributor who demonstrated “Best in Class Performance” with sales against their identified ”Innovation Big Bet” during the CDI fiscal year.
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- Absolut Vodka.
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- Josh Pearson, Absolut Brand Ambassador, educating CDI staff about Absolut products and its long history.
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- The Pernod-Ricard team representing Absolut: Adrienne Nagy, Brand Manager – Absolut, Pernod Ricard USA; Ryan Wiedmann, Trade Marketing Manager, Pernod Ricard USA; Courtney Bell, Region Manager, Pernod Ricard USA; Josh Pearson, Absolut Brand Ambassador, Pernod Ricard USA; Jackie Blau, Market Manager – Off-Premise, Pernod Ricard USA; Amanda Morrissey, Retail Account Specialist, Pernod Ricard USA; Anthony Mannuccia, Retail Account Specialist, Pernod Ricard USA; John Petropoulos, Retail Account Specialist, Pernod Ricard USA; Dylan McCullough, Retail Account Specialist, Pernod Ricard USA.
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- Simon Brooking, Brand Ambassador, Laphroaig; Steve Drew, Business Manager, CDI; Laphroaig Distillery Manager John Campbell.
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- Simon Brooking, Brand Ambassador, Laphroaig, during an educational tasting session with CDI staff.
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- Philip Pepperdine, East Coast Bourbon Ambassador, Beam Suntory; Mike DePasqua, CT Territory Manager, Beam Suntory; Marco Pelliccio, State Manager, Beam Suntory; Steve Drew, Business Manager, CDI.
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- Michelle Ortago, Business Manager, CDI; Michael Gilbert, Division Manager, Trinchero Family Estates, with Ménage à Trois Silk.
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- Brian Albenze, President, CDI and Stephen Giles, Connecticut Sales Director, Diageo. CDI received the “Innovation Excellence Award” from Diageo for Crown Royal Regal Rye products.
