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Collaborative Anti-Litter Initiative Gets Retail Kickoff

By April 6, 2020Connecticut, Top News

The anti-litter initiative led by Connecticut’s wine and spirits industry and Live Green took its message to liquor retailers, reminding consumers to properly dispose of their empty beverage containers – particularly the small wine and spirits “nip” containers – to help keep Connecticut’s roadsides, waterways and public spaces trash-free. A March 10 press conference announced the already underway five-year campaign, called Don’t Trash Connecticut – Nip It in the Bin!, an element of a partnership between Three Tiers for Connecticut, Inc., a not-for-profit 501(c)(3) organization representing the three tiers of the wine and spirits industry, and Live Green. “Last year, our industry came together to try and clean up the little piece of the world we live in, and to partner with Live Green to tackle the challenge of land-based litter caused not only by our products’ containers, but litter of all kinds,” said Lawrence F. Cafero Jr., President and Treasurer, Three Tiers for Connecticut, Inc., and Executive Director, Wine & Spirits Wholesalers of Connecticut. “With two successful community litter cleanups under our belt, and more on the way, we are launching the consumer education program of our ‘Don’t Trash Connecticut’ campaign,” Cafero said. “This week, Connecticut’s package store retailers are deploying posters and stickers to catch the eye of our customers and remind them to properly dispose of their nips, bottles, cans and boxes when they are empty,” said Stephen Downes, President, the Connecticut Package Stores Association and Owner, CT Beverage Mart. “Point-of-sale education helps influence good habits, which is what we need to keep Connecticut litter-free.”


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