The “On Premise Impact Report” by Nielsen CGA, based on a survey of 1,560 consumers from July 17-19 within California, Texas, New York and Florida, reflects growing confidence in a return to dining out. Overall visitation to the on-premise space is up 3% from late June reports. Forty-one percent of consumers dined out, with 16% visiting an on-premise space for a drinking occasion during the measured time frame, up 2% from two weeks prior. On-premise visits showed 79% of returning visitors “feel satisfied” with the overall experience and 78% of returning visitors “feel satisfied” with health and safety precautions in bars/restaurants. White wine was the most popular choice for (22% said they drank this when in bars and restaurants in the past two weeks), followed by red wine (21%) and cocktails (19%). Sixty-one percent of consumers ordered food and 11% ordered alcohol over the past two weeks. The reasons for not returning to on-premise dining include anxiety (55% said they don’t feel safe being in close proximity to strangers in these places), precautions (21% said they’re self-isolating) and experience (23% said the atmosphere is/will not be the same as it was pre-COVID-19).