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Data Shows U.S. Supplier Volumes Jumped in 2020

By March 24, 2021Top News

U.S. spirits supplier revenues surpassed $31 billion on volume up 5.5% to 251 million 9-liter cases in 2020, according to the Distilled Spirits Council of the United States (DISCUS). Spirits’ share of total beverage alcohol supplier revenues climbed to 39.1%. Each percentage point is worth about $800 million, said DISCUS Chief Economist David Ozgo in a virtual meeting, and in 2020, about $1 billion of spirits suppliers’ revenue growth came from market share gains. Premiumization also drove progress, with 40% of revenue growth attributable to the super-premium segment, led by American whiskey super-premium volume up 17%. Premixed cocktails reached $489 million on 39% revenue growth and 35% to 8.4 million cases. Premixed cocktails account for only 2.6% of spirits industry volume, but represented 17% of growth. DISCUS said its efforts to deescalate the trade tensions between the U.S. and E.U. are illustrated by the single-malt Scotch whisky segment in the U.S., which was previously growing rapidly but last year slipped 2.1% to $905 million. Off-premise spirits sales grew 18% last year, while on-premise sales plummeted 44%. Uneven growth across the industry last year, tariffs and on-premise closures hitting craft distillers especially hard are concerns in 2021.


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